From the Perspective of Owner Danny Prosser
Being in the restaurant industry for a long period of time allowed me to meet a ton of great people and experience some amazing opportunities. Through it I met Gordon Clune, whose wife's family created a restaurant in Beverly Hills. Through small talk Gordon had asked me about the vape company (Verdict Vapors), which led into CBD/hemp. At the time I had just started the early design stages for ERTH with logo and brand development. Gordon was actually developing relationships with available land and grow areas for hemp farming, and so we went into the business together.
I started to build the brand and product offerings while Gordon secured property. We ended up launching ERTH early 2018 with five vape flavors, three tinctures, our bacon pet drops and full spectrum softgels. We continued to slowly add new products like our nano emulsified water soluble tinctures, THC free tinctures,and topicals. From the beginning we always knew that the source of our raw materials was most important and that transparency and traceability were going to be our foundation. All of our products are currently made in-house. I am a firm believer in controlling as many aspects of the manufacturing process as possible.
In April of 2019, after Gordon’s hard at work securing acreage, we got the ball rolling with the farm. We are currently the only ones growing hemp in this location so we prefer to keep it a secret, as the growing conditions are nearly perfect. We have artesian well water, high elevation and mountains surrounding us acting as a rain shadow, and desert-like conditions that offer warm days and cool nights, which allow the plants to rest and refresh for the next day.
The process began with a half pivot section totaling 60 acres, which was divided into blocks. We then focused on three strains that we felt could do well in our microclimate and soil type. We ended up seeding a total of 120,000 seeds selected from two different suppliers. With seed on the ground we began focusing on creating the best nutritional program to not only bring out the highest amount of CBD content, but also the highest terpene levels.
After months of vegitative growth, dealing with weeds, and controlling hemp-eating rabbits, we realized the potential market for premium smokable flower. So we changed the nutritional program to produce the best premium smokable flower possible. To ensure the highest quality hemp, our team selected, cut, cured, and processed every plant by hand, using our newly acquired hoophouses to cure and process nearly 1,000 lbs of premium smokable flower.
With the integration of our hoophouses, Eco Holdings can now grow year round smokable flower and has begun its seed program in collaboration with Erth Hemp to create the best possible genetics that will showcase certain terpenes and potency levels in accordance to our clients' desires. We are very proud to have premium sellable nugs on top of our extractable flower, having proved that outdoor hemp can be grown in the desert.
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